Privacy policy

This policy explains what personal information we collect when you use this website and how we use it. We follow UK data protection law (UK GDPR and the Data Protection Act 2018).

What we collect

• Your name, email, phone and delivery address when you order or create an account
• Your order history, basket and wishlist
• Messages you send us
• Basic technical data such as your IP address, to keep the site secure

How we use it

To process and deliver your orders, run your account, answer your questions and keep the site secure. If you ask us to, we'll email you about new guitars and offers, and you can stop these at any time.

Payments

Card payments are handled by Stripe. We never see or store your full card details.

Who we share it with

Only the companies that help us run the shop, such as our payment provider and delivery couriers. We never sell your data.

How long we keep it

Order records are kept for six years for tax purposes. You can ask us to delete your account at any time.

Your rights

You can ask to see, correct or delete the information we hold about you. Email sales@armstrong-guitars.com. You can also complain to the Information Commissioner's Office (ico.org.uk).